About Me
Product Leader with UX superpowers. I help startups, organizations, and product teams navigate the rollercoaster of uncertainty so they can untangle complexity, plan a path forward, and build things that matter.
As Managing Director, I lead the Product & UX practice at Evans Hunt — a talented group of product managers, researchers, strategists, and designers.
With ~15 years of experience in product and design (6 in a leadership role), I've help a variety of clients tackle complex challenges and transform their relationship with customers, including multi-year engagements with Ikon Pass, Travel Alberta, and ATB Financial.
As anyone who's worked with me knows, I’m a tireless advocate for customer-centric thinking, and am quick on my feet with a sketch to frame a problem or opportunity. I aim to balance pragmatism with optimism for what’s possible by using data, research, and business analysis to help product, engineering, and design teams navigate uncertainty.
A few quick facts:
- Based in Calgary, Alberta, Canada
- Bachelor of Commerce, Marketing (2010)
- Currently leading a 15-person Product & UX team
- Outdoor adventure enthusiast (skiing, biking, camping, and more)
Also Noteworthy
🗣️ Enshittification & The Current State of UX Design
Speaking engagement at UX Camp, SocialWest, and ProductBC (2025).
🖥️ Travel Alberta ATIS launch
Most complex product replatform in Evans Hunt history (+12 NPS).
🚴🏻♂️ Whistler Gran Fondo (Forte)
Cycling event from Vancouver to Cypress Mountain to Whistler (152km).
🚁 CMH Heli-Skiing → Ikon Pass
Longest client relationship (10 years of stoke and counting).
🥾 John Muir Trail (350km)
A 22-day hiking adventure from Yosemite to Mount Whitney.
🎮 Nissan + PlayStation GT-Academy
Campaign that turned gamers into racers — they even made a movie about it.
🏔️ Mount Kilimanjaro (5,895m)
Summited the Roof of Africa via the Machame Route… "pole pole."