Friends who like Game of Thrones
That’s a query somebody might enter on Facebook’s new natural language Graph Search. From this query, the search engine would return a list of your friends who like Game of Thrones, with the closest connections displayed first. It’s designed to be a discovery tool, so you can easily connect with friends over shared interests.
But only if your friends like Game of Thrones on Facebook.
I counted the number of my friends who like Game of Thrones to get a feel for the kind of results graph search might return. It’s a popular show, with nearly 5 million likes, so you’d expect more than a few hits.
My result? Six. Six friends, out of three hundred, who have indicated that they like Game of Thrones on their Facebook profile.
People don’t curate and tend to their profile like Zuckerberg describes.
We set, and forget.
What will happen when Graph Search launches? Will publicly searchable results encourage more people to build out their profile? Or will the holes in Facebook’s social data be exposed?